Articles

Getting Ahead of Family Dynamics in Financial Planning
At Cool Wealth Management in Phoenix, Arizona, we specialize in helping business owners navigate the complexities of financial planning, and that often includes a topic many advisors avoid — family dynamics. Whether you’re preparing for retirement, structuring your estate, or building generational wealth, family dynamics can either support your goals or quietly sabotage them. Getting ahead of the conversation now can save you from conflict, confusion, and missed opportunities later. Let’s look at how to handle family dynamics with clarity, intention, and long-term strategy.
Employer vs Employee Contributions in 401(k) Plans: What You Need to Know
When it comes to saving for retirement, understanding the difference between employer and employee contributions to your 401(k) is crucial. These contributions can significantly impact your retirement savings. Both types of contributions offer tax advantages, but there are distinct rules, limits, and benefits for each.

Helping Your Kids Without Hurting Yourself: The Power of Planning Ahead
At Cool Wealth Management in Phoenix, Arizona, we specialize in financial advising that supports not only your goals—but also your family’s future. One of the most common challenges we help clients navigate is how to support their children financially without compromising their own retirement or lifestyle. Whether you're thinking about college tuition, a home down payment, or simply giving your kids a head start, thoughtful wealth management and planning ahead can make all the difference. Helping your kids financially should never come at the expense of your own peace of mind—and with the right plan, it doesn't have to.

Should Business Owners Do Their Own Taxes?
As a business owner, you wear a lot of hats — CEO, head of sales, marketing strategist, customer service lead. It’s tempting to throw “tax preparer” onto that list, especially with user-friendly software promising fast, easy returns. But just because you can do your own taxes, doesn’t mean you should — especially when there’s real money and long-term strategy on the line.

Do You Need a Business Credit Card for Your Phoenix, AZ Business?
As a business owner in Phoenix, Arizona, you’re navigating a vibrant and competitive market, balancing growth, cash flow, and day-to-day operations. At Cool Wealth Management, we specialize in helping business owners like you make strategic financial decisions to thrive in the Valley’s dynamic economy. One tool we often discuss with our clients is the business credit card—but do you really need one? Let’s explore the benefits, considerations, and how a business credit card could support your business goals.

The Importance of Beneficiary Designations: Why They Matter in Your Financial Plan
When it comes to managing your wealth and planning for the future, one key element that is often overlooked is the importance of beneficiary designations. While many people focus on creating a will or setting up trusts to manage the distribution of assets, beneficiary designations play a critical role in ensuring that your assets go to the right people when the time comes.

Choosing the Right 401(k) Provider for Your Small Business in Phoenix, Arizona
As a small business owner in Phoenix, Arizona, one of the most important benefits you can offer your employees is access to a 401(k) plan. Not only does a 401(k) help attract and retain top talent, but it also provides tax advantages for both you and your employees. However, selecting the right 401(k) provider is crucial to ensure your plan runs smoothly, complies with regulations, and meets the needs of your workforce.

Why You Should Work with a Certified Financial Planner (CFP)
When it comes to managing your finances, making informed decisions can be the difference between achieving your goals and falling short. At Cool Wealth Management in Phoenix, Arizona, we understand that navigating the complexities of wealth-building, retirement planning, and financial security can feel overwhelming. That’s where a Certified Financial Planner (CFP), like our founder Grady Cool, CFA, CFP, comes in. Choosing to work with a CFP offers unparalleled expertise, personalized guidance, and a commitment to your financial success. Here’s why partnering with a CFP at Cool Wealth Management is a smart move for your financial future.

ETFs vs. Mutual Funds: What Phoenix Investors Should Know
At Cool Wealth Management here in Phoenix, Arizona, one of the most common questions we get from new clients is, “Should I invest in ETFs or mutual funds?” While both are popular vehicles for diversification, there are key differences that can significantly impact your long-term returns—especially when it comes to fees.

How to Define Risk in Personal Finance: A Tailored Approach
At Cool Wealth Management, we believe that understanding risk is one of the most important steps in creating a financial strategy that works for you. Too often, financial advice is given in a one-size-fits-all format, but the reality is that everyone's risk profile is unique. Whether you're building wealth for the future, saving for a big purchase, or planning for retirement, defining risk to your personal circumstances and goals is essential. Here’s how we approach it.

Spreadsheets: A Timeless Tool for Budgeting
In the digital age, countless budgeting tools and apps have come to market, offering a variety of ways to manage personal finances. However, one tool that remains a simple, effective, and flexible option is the humble spreadsheet. Whether you're an entrepreneur in the Phoenix area, a business owner, or simply looking to take control of your personal finances, spreadsheets—using platforms like Excel or Google Sheets—are still one of the best options for budgeting.

Make a Real Impact on the Person in Front of You
At Cool Wealth Management, we believe financial advice should be deeply personal. In a world full of noise, templates, and algorithms, we bring it back to what really matters—the person sitting right in front of us.

Lower Your Taxes Without Sketchy Loopholes: Smart Strategies for Business Owners and Individuals
At Cool Wealth Management, we understand that tax season can bring stress, confusion, and frustration. Everyone wants to pay as little as possible in taxes, but it's important to remember that lowering your tax bill shouldn't involve taking risks with "sketchy" loopholes. The good news? There are plenty of legitimate, smart strategies that can help you reduce your tax liability while keeping you in the clear with the IRS.

When to Consider Private Equity for Your Investment Portfolio
Private equity (PE) can be a powerful tool for investors looking to diversify their portfolios and access higher returns. However, it’s not suitable for everyone, and understanding when to consider private equity investments is key to making informed financial decisions. This article explores the factors to consider when evaluating whether private equity is a good fit for your investment strategy.

When to Get Less Aggressive with Your Investments
At Cool Wealth Management here in Phoenix, we talk a lot about growing wealth—but knowing when to dial it back is just as important.
There’s a time to go on offense. But there’s also a time to play defense.
That shift doesn’t mean you’re giving up on growth. It means you're being strategic with what you've already built.
So, when should you consider getting less aggressive with your investment strategy? Let’s walk through the most common (and critical) moments:

Why Fee Transparency is Important for Business Owners
As a business owner, you’ve worked tirelessly to build and grow your company. You’ve managed the ups and downs, the financial challenges, and the risks that come with being your own boss. One thing that shouldn’t add to your stress is the fees associated with managing your wealth and financial planning. That’s where fee transparency comes in—a crucial factor in ensuring you receive the value and clarity you deserve from your financial advisor.

Coordinating with Attorneys, CPAs, and Other Specialists: Building Your Financial Dream Team
At Cool Wealth Management, we believe that creating a robust financial plan is like assembling a championship team—it takes coordination, expertise, and a shared goal to win. While our role as your wealth management advisors is to guide you toward your financial objectives, we don’t work alone. Collaborating with attorneys, CPAs, and other specialists is essential to ensure every piece of your financial puzzle fits together seamlessly. Here’s why this teamwork matters and how we make it happen for you.

Cross-Border Wealth Planning: What Global Families and Business Owners Need to Know
In today’s globalized world, wealth no longer stays in one place. Whether you're a U.S.-based business owner investing abroad, a foreign national living in the United States, or part of a family with assets and heirs spread across countries, cross-border wealth planning is no longer optional—it’s essential.

Understanding 1031 Exchanges: A Powerful Tool for Real Estate Investors
As a real estate investor, you’re always looking for ways to maximize your returns and grow your portfolio. One of the most effective strategies to achieve this is through a 1031 exchange, a tax-deferral tool that allows you to swap one investment property for another while postponing capital gains taxes. Named after Section 1031 of the Internal Revenue Code, this strategy can help you reinvest your profits into bigger or better properties without losing a chunk to taxes upfront. In this article, we’ll break down what a 1031 exchange is, how it works, its benefits, and key rules to follow to ensure success.

How to Improve Your Credit Score (Without Overcomplicating It)
Your credit score affects way more than just whether you qualify for a loan.
It can influence your interest rates, your ability to rent an apartment, your insurance premiums—and in some industries, even your job opportunities. Yet despite how important it is, most people are never really taught how credit works or how to improve it.
The good news? It’s not nearly as complicated as it seems.
Let’s break down what actually impacts your credit score and what you can do—starting today—to move in the right direction.